No Limit is an American record label founded by Percy “Master P” Miller. The label’s albums were distributed by Priority, Universal and Koch Records. The label included artists such as Snoop Dogg, Mercedes, Silkk the Shocker, Mystikal, Mia X, Mac, C-Murder, Magic, Short Circuit, Lil Soldiers, Romeo Miller, Fiend, Kane & Abel, Soulja Slim, CFO Jefferson Macks, among others.

In the late nineties, No Limit Records achieved mainstream success with such releases as Master P’s “Ghetto D”, T.R.U.’s “Tru 2 da Game”, and Snoop Dogg’s “Da Game Is to Be Sold, Not to Be Told”. The label is often accredited as forebearers furthering the rise of southern hip-hop and laying the blueprint for independent ownership in rap music.