LaFace Records was an American record label based in Atlanta, Georgia that operated as a unit of Sony Music Entertainment from 2008 to 2011 and was historically a part of Bertelsmann Music Group from 1989 to 2004. It was most active and achieved its greatest commercial success during the 1990s; dealing largely in the field of urban music. It was originally distributed by its co-creator Arista Records from 1989 through 2001; after which it was shuttered and absorbed into Arista. In 2004, the label was rebooted, and it began operating through Jive Records until both were absorbed into RCA Records in 2011. Today, the label’s back catalog and reissues are managed by Legacy Recordings.